Telstra-bashing had long been a national pastime in Australia. So much so, it drowned out all the good the telco was doing for the country. And there was a lot, especially behind the scenes to help move the country forward. So, we launched a new platform to show the reason why Telstra does everything it does – Australia is why. The campaign went on to be the brand’s most successful ever. Directed by John Hillcoat at Collider. Edit by Bernard Gary at the Editors. Photography by Paul Blackmore.