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PALAU LEGACY FOUNDATION
The Palau Pledge
The Republic of Palau is an island country in Pacific Ocean. Despite a population of just 20,000 people, it welcomes more than 160,000 visitors a year to its idyllic shores. But, through the careless behaviour of tourists, Palau’s delicately balanced eco-system is eroding fast.
To tackle this problem, we created an education campaign, working with the President and Government to amend Palau’s immigration laws. This included the signing of the world’s first eco-pledge stamped into visitor passports, and a compulsory in-flight video for all inbound tourists.
Produced in conjunction with The Palau Legacy Foundation and the talented people at Yukfoo, The Pool Collective and Song Zu.
A key part of the initiative is making all inbound visitors watch this film before they land.
Upon landing, the stamp and in-passport collateral is made available in multiple languages.
AWARDS
CANNES LIONS, TITANIUM, GRAND PRIX
CANNES LIONS, SUSTAINABILITY, GRAND PRIX
CANNES LIONS, DIRECT, GRAND PRIX
CANNES LIONS, BRAND ACTIVATION, GOLD LION
CANNES LIONS, MEDIA, SILVER LION
CANNES LIONS, SUSTAINABILITY, SILVER LION
CANNES LIONS, SUSTAINABILITY, BRONZE LION
CANNES LIONS, SUSTAINABILITY, SHORTLIST
CANNES LIONS, MEDIA, SHORTLIST
CANNES LIONS, DESIGN, SHORTLIST
D&AD, BLACK PENCIL OF THE DECADE
D&AD, BRANDING, BLACK PENCIL
D&AD, BRANDING, YELLOW PENCIL
D&AD, INTEGRATED, GRAPHITE PENCIL
D&AD, DIRECT, GRAPHITE PENCIL
D&AD, MEDIA, GRAPHITE PENCIL
D&AD, CREATIVITY FOR GOOD, WOOD PENCIL
D&AD, WRITING FOR ADVERTISING, WOOD PENCIL
D&AD, WRITING FOR DESIGN, WOOD PENCIL
D&AD IMPACT, SUSTAINABILITY, BLACK PENCIL
D&AD IMPACT, COMMUNITY, WOOD PENCIL
CLIOS, INNOVATION, GRAND CLIO
CLIOS, DIRECT, GRAND CLIO
CLIOS, BRAND DESIGN, GOLD
CLIOS, BRAND DESIGN, GOLD
CLIOS, INTEGRATED, GOLD
CLIOS, PR, SILVER
CLIOS, PR, SILVER
CLIOS, PR, SILVER
LONDON INTERNATIONAL, AMBIENT, GRAND PRIX
LONDON INTERNATIONAL, DESIGN, GRAND PRIX
LONDON INTERNATIONAL, NON-TRADITIONAL, GOLD
LONDON INTERNATIONAL, THE NEW, GOLD
LONDON INTERNATIONAL, INTEGRATED, GOLD
LONDON INTERNATIONAL, AMBIENT, GOLD
LONDON INTERNATIONAL, DIRECT, GOLD
LONDON INTERNATIONAL, DESIGN, GOLD
LONDON INTERNATIONAL, DESIGN, SILVER
LONDON INTERNATIONAL, WRITING, SILVER
LONDON INTERNATIONAL, DESIGN, BRONZE
LONDON INTERNATIONAL, DIRECT, FINALIST
SPIKES, INTEGRATED, GRAND PRIX
SPIKES, PR, GRAND PRIX
SPIKES, DIRECT, GRAND PRIX
SPIKES, DESIGN, GRAND PRIX
SPIKES, MEDIA, GRAND PRIX
SPIKES, DIRECT, GOLD
SPIKES, PR, GOLD
SPIKES, BRAND EXPERIENCE, GOLD
SPIKES, BRAND EXPERIENCE, SILVER
WEBBYS, CAUSE RELATED CAMPAIGN, NOMINEE
WEBBYS, CAUSE RELATED CAMPAIGN – PR, HONOREE
ONE SHOW, CROSS PLATFORM – INNOVATION, SILVER
ONE SHOW, CROSS PLATFORM – BRANDING, BRONZE
ONE SHOW, DIRECT, MERIT
ONE SHOW, DESIGN, MERIT
AWARD, PR, GOLD
AWARD, PR – USE OF INFLUENCERS, GOLD
AWARD, DIRECT, GOLD
AWARD, CREATIVITY FOR GOOD, GOLD
AWARD, CRAFT – INTEGRATED, SILVER
AWARD, CRAFT – PRINT, SILVER
AWARD, DESIGN – INTEGRATED, SILVER
AWARD, MARKET DISRUPTION, SILVER
AWARD, CREATIVITY FOR GOOD, SILVER
AWARD, DIRECT, BRONZE
AWARD, DIRECT – INTEGRATED, BRONZE
UN GLOBAL GOALS, CHAMPION FOR HUMANITY AWARD
ADSTARS, GRAND PRIX OF THE YEAR, $10 000 (US)
ADSTARS, DIRECT, GRAND PRIX
ADSTARS, MEDIA, GRAND PRIX
ADNEWS, GAME CHANGER 2018
ADNEWS, BEST MEDIA CAMPAIGN 2018
Celebrating formal government approval with the Legacy team in Palau
It was formally launched at the UN and global influencers leant their support.
On the ground, business accreditation and OOH reinforced the message.
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